Business English
 
Business English
Module 1: Writing
Business Writing Principles
  -Applied Grammar Principles
-Plan your writing
-Organise your writing
-Draft and revise your writing to make it complete
-Revise your writing to make it cohesive
-Revise your writing to make it clear and concise
-Revise your writing to make it courteous
-Structure difficult letters
-Edit your writing
 
Writing for Internal Communication
Memos
Meeting Minutes
Reports and Proposals
Questionnaires
 
Writing for External Communication
Business Letters
Leaflets & Advertisements
Press Releases
Business Invitations
 
Module 2: Speaking
Working in MNCs
Careers
Recruitment
Job Satisfaction and Motivation
Managing People
Managing Conflict
Leading a Team
Team Building
Management and cultural diversity
Stress Management
Time Management
Project Management
Communications
Planning
Business Travel
Innovative Ideas
 
Developing Clients
Business Socializing
Building Relationships: Customer Loyalty
Customer Services
Corporate Entertaining
 
Marketing
Products
Production
Quality Control
Integrated Marketing
Advertising
Promotional tools
Pricing Strategy
Brands
Sales Techniques
Market structure and competition
 
Corporate Development
Globalization and Companies
Corporate Structure
Managing Change
Risk Management
Crisis Management
Statistics and Money
Business Strategy
International Trade
Competition
Information Technology and E-commerce
Business ethics
Business cycles
Entrepreneurs and venture capital
Information technology and electronic commerce
Economics and ecology
 
Finance
Accounting and financial statements
Banking
Stocks and shares
Bonds
Futures and derivatives
Takeovers, mergers and buyouts
Finance
Central banking, money and taxation
Exchange rates
 
 
 
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